Never offer undisclosed payments or incentives, and don’t demand editorial approval over their coverage. They care less about your press release and more about how your story serves their community. Diversification means you’re not dependent on any single gatekeeper to reach your audience. Journalists are building their own platforms, from…

Never offer undisclosed payments or incentives, and don’t demand editorial approval over their coverage. They care less about your press release and more about how your story serves their community. Diversification means you’re not dependent on any single gatekeeper to reach your audience. Journalists are building their own platforms, from…